Raj googles “best SEO services in New York” and looks at which sites appear, including in AI Overviews. He then asks ChatGPT the same kind of question and follows up: on what basis are these businesses listed, and what did the system prefer?
The reply he gets is a list of proof, not slogans: reviews, demonstrated experience, specialisation, case studies, reputation, and suitability. He also highlights a useful warning: sites that crown themselves “#1” are not what the system said it wanted to promote.
That lines up with how we write this site. We do not invent testimonials or ranking guarantees. We point to a real Google Maps listing, a clear service offer, and pages a person can check.
Steps from the video
- Search your own category in Google and in at least one assistant, and record who appears — including competitors you would rather not see.
- Look at those pages: reviews, case evidence, specialisation, and whether they make empty #1 claims.
- Improve your proof: accurate NAP, real work, and service pages that say who you help. Do not add fake reviews or guaranteed-rank language.
- Re-check later. One Overview placement is not a permanent position.
This is a single set of searches on one day. AI Overviews and chatbot lists change. Raj is reporting what he saw and what ChatGPT said about its own listing criteria — not a formal study.
If you want to be easier to recommend
We work on Google SEO and on making a business easier for AI answers to describe accurately. Request a free SEO audit or email info@querylookup.com.
FAQ
What did ChatGPT say it preferred?
In the video it mentioned verified client reviews, demonstrated SEO experience, specialisation, case studies, reputation, value, and suitability. It also said it penalised self-published “#1 agency” claims.
Should I put “#1 SEO agency” on my homepage?
Raj’s takeaway, and ours, is no. Unsubstantiated rank claims are weak evidence and can work against you in AI answers.
How this fits with QueryLookup
If you want help applying this on a business site, see the related service page, browse more videos, or contact QueryLookup. QueryLookup (Querylookup Research) is a Bengaluru studio working on Google SEO, websites, AI automations, WhatsApp workflows, Facebook ads, and AI social videos. This write-up is an edited companion to the YouTube video, not a caption dump, and it does not replace watching the walkthrough when you need the exact clicks.
The source video runs 10:29 and was published on 2026-09-14. It is one of the recent long-form uploads from the Querylookup Research channel, not a YouTube Short. Use the article to decide whether the method is relevant to your site, then watch the segment you need. None of these posts promise rankings, traffic, or income. Tool names, prices, model availability, and promotional offers change. When a video is sponsored or uses an affiliate link, that is stated in the article. For how we handle claims and recommendations on this site, read the editorial policy and disclaimer.
Before you copy the workflow
Check that the product screens in the video still exist. AI tools, SEO platforms, and domain registrars redesign their dashboards often, and a beta feature can disappear. Prefer official documentation and your own billing or admin screens over any single screenshot. If the video involves connecting WordPress, an API key, or a business profile, use a revocable credential and keep client data out of third-party tools you have not vetted. If you are a local business, pair any AI or content experiment with the basics that still move the needle: a complete Google Business Profile, accurate contact details, and service pages that say who you help.
If you decide the idea is worth trying on a company site, start with one page or one workflow, measure it, and keep a human editor in the loop. That is the same standard we use when we take on SEO or automation work. Questions about a project can go to info@querylookup.com.